Patients as ambassadors

Verbal marketing is the most effective and cheap kind of marketing. On a daily basis, patients talk to other potential patients – and a recommendation from an acquaintance, friend, or family member is far more valuable than the clinic's own communication. DentaNet's patient analyses show that patients emphasize trust in the dentist's professional competencies as well as personal qualities. For that reason, trust is a decisive parameter in the selection of a dentist and the best start is thus when a patient gives a personal recommendation to another patient. Consequently, The Ambassador Effect is very successful in attracting new highly motivated patients to the clinic. It is therefore a good idea to get patients to act as your ambassadors, which is exactly what the workshop "The Ambassador Effect" is about.

Before the good message is passed on through The Ambassador Effect, the patient satisfaction needs to be in place at first- You can optimize and improve the patient satisfaction on your clinic through patient satisfaction surveys which give you an insight into the experiences of the patients.

Patient statements are another effective means you can use in your communication with potential patients – but you must have consent before you can use the patients' experiences in your marketing. You can get help for this via the service "Get advice in relation to consent".

The Ambassador Effect

The best start is when a patient gives a personal recommendation to another potential patient. In that way, trust is  handed over in advance. When you educate your patients as ambassadors, you should be aware that the trust that is handed over often is tied to the patient's own experiences at the dentist. It is thus important to educate the patients on how to be knowing ambassadors.

Patient Satisfaction Surveys

Do you wish to create good experiences for your patients? Do you experience unhappy patients? Do you want an insight into what the patients think of you? Sometimes it is good for the business to check whether the patients are satisfied with the service you provide. There might be areas with room for improvement. Maybe you are told to continue what you are doing - only with a few changes.

Chris helps you make a satisfaction survey of your patients. In this way you will get an insight into how the patients perceive you and your clinic, and whether they are happy with the current situation. On the basis of the survey, Chris will cooperate with you in evaluating the experiences and expectations of the patients, as well as process the favourable and critical comments that you receive. Based on the results, Chris will give you recommendations and tools to help you improve the situation.

With this, Chris helps you during the entire process with the execution of the survey, takes care of the evaluation of the results, and gives you concrete suggested solutions for improvements for you to improve and optimize the patient satisfaction. In that way, you can make your patients even happier.

Get advice in relation to consent

It is one thing to get your ambassadors to recommend the clinic, another thing os to employ their experiences and statements in your marketing. Patient statements are one the most effective means to use in your communication with other potential clients. Chris will advise you on how to act accordingly in relation to getting the optimal output from your satisfied patients. This is e.g. about a form in which you get the rights to use pictures and statements from the patients for marketing purposes.

Practical information

Everything takes place at your own clinic

The different workshops and services are held at your own clinic in order for exercises and situations to take place in usual and comfortable settings and hence become as relevant and true as possible. The entire staff is involved in the different workshops and services in order for everyone to get an idea of the concepts and principles. This creates a better implementation of the new initiatives and change of habits in the flow of work at the clinic. To obtain the best learning there will be alternated between classes, exercises. cases. dialogue, and reflection. Every team member actively participates during the process for you to gain a high level of skills and be ready to apply your new knowledge directly in your practice.

Date and time

You decide the date and time - even if it is after opening hours. Dependent on the size of the team as well as the needs and wishes, the length of the different workshops and services varies.


As a member of DentaNet, you get a 10% discount. It is possible to combine several workshops and services as well as to order them as a package deal. The price depends on the number of delegates as it has an influence on preparation time, teaching, follow-up, exercises, and materials. You are always welcome to have a non binding conversation with Chris Grew and get an estimate of price.


If you wish to book Chris Grew for a non binding conversation, workshops, services, consultancy advice, or speeches, simply contact Peter Lembke Gerdes on